The Rise of India Gin Distilleries: History and Future Analysis
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India Gin |
Gin has a long history in India dating back to the colonial era. When the British East India Company set up trading posts in India in the 17th century, British officials and merchants brought their taste for gin with them. Gin became popular among the British community in India as an alternative to drinking unsafe local water. Some of the first gin distilleries in India were established in the late 1700s by British settlers to distill and bottle gin for export back to Europe as well as local consumption. However, most gin production ceased after India's independence in 1947 as locals favored locally produced spirits like fenny, arrack and Indian-made foreign liquor over British imports like gin.
The Modern Revival of India Gin Production
In recent years, there has been a revival and reimagining of gin production in India. A new wave of Indian craft distillers have emerged who are rediscovering traditional botanicals and developing new techniques to produce high-quality gins with distinct Indian flavors. Pioneer distilleries like Greater Than in Goa and Jaisalmer's Rampur Distillery have helped spark wider interest in India Gin. They use locally sourced ingredients like makhana flowers, black pepper, vetiver grass and Indian lime to infuse their gins with indigenous yet contemporary flavors.
The growing Indian middle class' rising disposable incomes and exposure to global trends has increased demand for premium international spirits. Indian consumers, especially young urban professionals, have developed a growing appreciation for artisanal gin produced with non-traditional botanicals. The craft distilling movement in countries like England, Scotland and the U.S. has also inspired Indian startups in profitable cities like Mumbai, Bengaluru and New Delhi to enter the premium gin market. These micro-distilleries are experimenting with innovative flavor profiles, limited small-batch releases and experiential tasting events targeted towards innovative Indian drinks aficionados.
Regional Botanicals and Distilling Techniques
Different regions across India offer unique botanicals that craft distillers are harnessing to produce gins with indigenous character. In the Himalayan foothills of Himachal Pradesh and Uttarakhand, distilleries like Rampur, Kamasutra and InnerChef source native plants like guchchi mushrooms, bael leaves and rhododendron flowers. On the eastern coast, distilleries in Odisha and West Bengal add local ingredients like kalmegh and black plum to their gins.
In southern India, coconut, tamarind, java plum and pepper from Kerala are featured. Establishments on the western coastline of Goa and Maharashtra infuse kokum, cashew and palmyrah palm in their recipes. The Thar Desert in Rajasthan provides inputs such as the unusual fennel-like plant, saunf for distilleries in the region. Distillers conduct extensive research and trials to develop recipes that showcase India's immense botanical diversity. Traditional stills as well as modern methods are employed to craft gins with complex layered flavors.
Growing Popularity at Home and Abroad
The rising quality and uniqueness of India gin has earned accolades worldwide. International bartenders and sommeliers are taking note of the innovation in the sector. Prestigious global guide 50 Best Discovery Series named Kamasutra gin in their list of outstanding artisanal spirits in 2019. Indian micro-distilleries are placing well in globally televised cocktail and spirits competitions. This recognition is raising awareness of Indian craft gin amongst discerning international consumers.
Within India as well, these small-batch gins are gaining popularity beyond just the major urban metropolitan areas. Independent retail stores and bars across tier 2 and 3 cities now stock a selection of Indian craft gin options on their shelves and backbars. E-commerce further expands availability pan-India. Domestic sales remain the major revenue driver currently, but distilleries are finding growing export markets in countries with large Indian diaspora communities and curious global gin drinkers seeking distinctive flavors. The future seems bright for the Indian craft gin revolution. With continued innovation harnessing India's diversity and rising popularity both locally and globally, the sector is poised for further expansion.
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