The Rise of Video PaaS (Platform as a Service) for Businesses

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Video PaaS

In today's digital era, videos are becoming an integral part of how businesses connect with their customers. According to recent statistics, 90% of all consumer internet traffic will be video by 2022. With video content skyrocketing, businesses across all industries are leveraging videos to educate, engage and entertain their audiences. Whether it be product demonstrations, learning tutorials, news and announcements, video content is proving highly effective at capturing attention and driving results for companies.

However, creating high quality video content and managing it at scale is a complex task that requires specialist skills and infrastructure. It involves photography, videography, editing, encoding, hosting, streaming and analytics. Managing it all in-house can be time consuming and expensive for most businesses. This is where video Platform as a Service solutions have emerged as a game changer.

Rise of Dedicated Video PaaS Platforms

Video Paas refers to cloud-based software platforms that are specifically designed for video content management, delivery and monetization needs of businesses. Unlike generic cloud services, video Platform as a Service provides tailored tools, workflows and APIs for unique requirements of businesses around video.

Some key capabilities offered by video Platform as a Service include - video hosting, encoding, transcoding, streaming, content management, video marketing, analytics, monetization, delivery to various devices and platforms, closed captioning, security and permissions. This takes away the burden of setting up and maintaining specialized video infrastructure from businesses.

Leading vendors in the video Platform as a Service market include Brightcove, Kaltura, Panopto, MediaPlatform, Vidyard, Viostream and Xstream. They provide turnkey solutions that can be rapidly deployed and scaled as per business needs. Video content publishers, broadcasters, OTT platforms, educational institutions and enterprises across industries have adopted video Platform as a Service to power their digital video strategies.

Enabling Agile Video Workflow for Global Enterprises

Video PaaS provides enterprises the flexibility and agility needed to manage video at a global scale. With cloud-based infrastructure and services, enterprises can create and deliver high quality video experiences to diverse local and international audiences seamlessly.

Standardized workflows along with centralized management dashboards allow enterprises to collaborate efficiently on global video projects. Teams can upload, edit, organize, publish and track videos from anywhere. Localization aspects like multi-language closed captioning, dubbing and targeted delivery are simplified as well.

Advanced video analytics provided by PaaS platforms give enterprises deep insights into viewer behaviors, engagement and ROI of their video content. They can precisely measure effectiveness by geography, device, campaign and more to optimize spending. With APIs and developer tools, video capabilities can be integrated smoothly into existing digital properties and processes of global enterprises.

Video PaaS - Enabler for Agile Learning & Development

The role of video for corporate learning and development is also being transformed by video Platform as a Service. Formerly constrained by high production costs, L&D teams can now rapidly create and deliver programming to engage and develop global workforces.

Version control, automated workflows, and mobile-responsive player make it simple to distribute training videos on any device. Advanced analytics shed light on knowledge gaps, consumption patterns and skills being developed. Interactive capabilities like video quizzes can enhance comprehension as well. For remote and global teams, video PaaS empowers constant skills development through just-in-time, on-demand learning approaches.

Many organizations leverage video Platform as a Service not just for formal training but town halls, all-hands meetings, speaker series, product demos and daily communications too. The collaborative tools foster ongoing knowledge sharing across offices worldwide. Companies report improved learning outcomes, higher productivity and better employee engagement with video-enabled agile learning on PaaS.

Reliable Platform for Customer Support & Service

Customer support functions are also leveraging video PaaS capabilities. Live chat videos and interactive tutorials on common issues aid self-service for consumers. They provide personalized guidance without dependence on agents.

For complex technical queries, support agents can record screen sharing sessions on PaaS to walk customers through step-by-step resolutions remotely. Historical videos are organized for fast reference by agents as well as customers. Translated versions expand the global reach of support centers.

Analytics from video views enable efficient resource allocation based on popular topics. Real-time metrics aid support prioritization and continuous service improvements. Overall, video Platform as a Service empowers organizations with highly flexible, scalable and responsive digital-first customer experiences.

Get more insights on Video Paas

About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)

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